For those of you who don’t know what
MWC is, let me tell you. MWC stands for
Mobile World Congress.
This is the place where all the big-shots in mobile technology meet and
announce their newest technologies. Along side E3 and CES, MWC is one
of the biggest conferences in the world. This year, in Barcelona, some
of the world’s biggest names will be there:
Google, Nokia, ARM or HTC,
just to name a few. For those of you who decide to go to MWC, you will
have a full agenda. Starting Monday, 27 February until Tuesday, March 1,
you will have a chance to take part in over 40 seminars and events
covering a wide range of subjects.
Top 7 Interesting Subjects at MWC 2012
1. Augmented Reality
Augmented Reality, or AR, is the cutting edge of
mobile technology at the moment. It seems everyone wants a piece of this
cake, and so, if you are interested in AR, at MWC you will have plenty
of opportunities to attend seminars about AR. This technology, if
developed, would change the way we see and perceive the world,
literally! Imagine
geo-tagging, but better, used in
everyday life. You take a picture of a restaurant and you’re getting
information about prices, menu or reviews. Looking through your camera
and seeing information about everything around you. And the uses do not
stop here. The development of AR technology will be one of the greatest
advances in technology we have seen in the last years. There are no less
than 5 seminars on AR Monday on the 27th February, so if you are
interested in this field, at MWC is the place to get up to speed.
Related Read: 30 Stunning Augmented Reality Apps for Android
2. LTE
This technology, if perfected, will bring us staggering download and
upload speeds for mobile devices. It’s said that LTE could give us up to
300 Mbps download speeds and 100 Mbps for upload. These speeds will
usher in a new era in mobile technology and our view of mobile. Waiting
for a website to load, or a video on YouTube will be a thing of the
past. But even more, almost real time information over the internet will
be available to you. This will come in handy with the
AR technology
we’ve talked about earlier (information in real time). If this
technology will be refined, all we would have to do is make the whole
world a Wi-Fi hot spot. If this is what you are after, then be sure to
join the 4 seminars about LTE on Tuesday, February 28.
3. Mobile Cloud and Security
Cloud computing is said to be the future of the web.
And since more and more technologies are migrating towards cloud
storage, it’s not that difficult to understand the risk involved, but
also the benefits. First of all, you have your personal information
safely locked away on a server, where you can access anytime and from
anywhere. This migration is not welcomed as well as developers expected.
It’s more like the introduction of banks, when people where not
convinced their money was safe. In a sense, this is exactly that.
But let’s think of the benefits: less storage space on your computer,
smartphone or tablet and complete access to all your files and security
beyond what you can provide at home. On the other hand, is the server
goes offline or is compromised, you cannot access your files or even
lose them. Only time will tell is
cloud computing will
pick up in the future, but my bet is yes. As for security, this refers
more to mobile security, which, until now hasn’t been a problem. But
with mobile phones getting smarter and smarter, new solutions must be
found.
4. Future of Mobile Apps
It’s a known fact that apps have come a long way in the last few
years. Back in 2007, the market for mobile apps was next to nonexistent.
However, nowadays apps are at the center of the mobile boom and
developers find it difficult to satisfy the consumers demand for apps on
different platforms. In this seminar, developers will discuss the
importance of HTML5 for native platforms, as well. Other issues that
will be addressed are the discovery of apps, or apps for TVs and cars.
With the rise of the
Android Market and more and more
Android handsets, it’s obvious the mobile apps will become a huge
market. Just like the good old saying “there’s an app for that!”.
5. NFC
NFC stands for
Near Field Communication. This tech
know-how uses RFID (Radio Frequency Communication) chips that enable
devices to communicate between them. This technological breakthrough has
already been implemented in Germany, Austria or China to provide a
quick way for people to pay for public transportation. If perfected and
implemented, this technology has the potential to make mobile devices
even more “mobile”. NFC headsets and electronic wallets are just the
beginning, this technology could revolutionize
bluetooth technology and eliminate the need to pair devices. Yes, we know, what could really propel the use of NFC would be a NFC-enabled iPhone.
6. Mobile Advertising
One of the most powerful weapons to emerge in the last few years in
advertising is the use of mobile technology to transmit information or
adverts. Developers are looking towards
mobile advertising
as their new medium. There are two approaches when dealing with mobile
advertising: the first one sees the mobile market as a separate,
independent channel for advertising, the other approach sees the mobile
market as a part of the marketing, but nevertheless, a crucial and
central part of marketing. In either way, mobile marketing is here to
stay, and it consists a powerful tool in any company’s arsenal. And who
else than Google to show how profitable mobile advertising could be, as
the company
is expected to cash in more than $4 billion dollars this year.
7. Mobile Innovation
This is probably the center piece of MWC. At mobile innovation you
will have the pleasure of listening for 90 minutes to those who have
made
mobile technology what it is today, and what it
could become in the next 10 years. Concepts, developments and cutting
edge technology will have a big impact on how we perceive mobile
technology. The future looks better than ever: a world more connected,
where information flows at LTE speeds, where we interact with our
devices like we have never imagined.
These are just a few examples of what is in stored for those who
attend the Mobile World Congress. There will be discussions and
presentations of lots of gadgets, designs and topics to discussed. So
keep an eye out for news about MWC.
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